The ULTIMATE secret to a successful blog

I had a revelation the other night. I realised that I’d figured out THE ULTIMATE SECRET to having a successful blog.

No, I really have.

It’s got nothing to do with building massive follower lists, optimising your content for SEO and keyword stuffing your opening paragraphs.

No, it’s much, much easier than that.

It’s not about taking photos of sunsets. Though I must confess I’m rather chuffed with how well this one turned out.

Sunset over Sandal Castle

or cute meerkats. LOOKIT THE CUTE MEERKATS!

meerkat

Are you ready?

It all boils down to this: No-one cares about  your blog.

That’s it. That’s the secret.

No-one cares about your carefully-crafted, keyword-stuffed headline. No-one cares about the amazing photos or the words which you’ve agonised over and which took so long to pull together.

People see the new post appear in their RSS readers, or on an email and they skim it. You’re one of a million different things trying to get attention.

The real secret to a successful blog is not to care. I don’t care that people don’t read the posts. I don’t care that they don’t look at the photos and click on ‘like’, or retweet my lovingly-composed and carefully-researched essay on this or that.

I do this for me.

I write the words to get them out of my head and to save them for later. I take the photos so I can remember that amazing sunset or that cute meerkat.

And in the months and years to come, I can look back and see what I was interested in on that day, at that time. What little sliver of life caught my eye. What thoughts were running through my head then, and there.

Now, if you happen to read it, enjoy it, learn something new or get something out of it, I’m utterly thrilled and delighted. If you choose to spend some of your precious time and mental bandwidth hanging out here to see what I’ve been up to, I’m honoured and privileged to have you here.

If you like photos of sunsets, you’re totally in the right place.

I’m writing this for me.

But I’m glad you’re here.

Creative reflections

Pinnacle reflections

One key part of my ‘create’ theme for the year is to get back into taking photos regularly. I’ve been watching a great set of lessons on Skillshare – Street Photography: Capture the life of your city.

It’s run by photographer Trashhand and consists of 15 short videos around a central 4-photo assignment. In it we’re asked to go out and show our city in four categories – street portraits, look up, motion and night. Each theme is broken down into a session where Trashhand looks at photos he’s taken and talks us through how and why he made the photographs. Fascinating stuff.

You’re then asked to put together your own four photos for an assignment, and comment on each other’s work. I’ve always been a fan of the ‘look up’ photography, especially as Leeds has some fantastic (and some not-so-fantastic) architecture.

I took a few shots on the walk up to work and will decide later which one to submit for my assignment, or whether to take some more. I love the reflections in the one above.

What do you think? Which do you prefer? Not Leeds’ prettiest buildings by a long shot, but interesting trying to get a good angle on some of the more brutalist architecture!

Pinnacle

Disclaimer – Renee Knight

DisclaimerDisclaimer by Renee Knight

My rating: 4 of 5 stars

An interesting premise – you receive a book which turns out to reveal your darkest secret. Who wrote it, and why? And what happens when your nearest and dearest read it?

A real page-turner, I started it this morning on the train into work and polished it off this evening. It’s not often I come across a book which grabs me like that – one more chapter, one more twist to discover. Atmospheric and beautifully written, it draws you in from the start and keeps the suspense going all the way.

Highly recommended – a great psychological thriller.

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